top of page
  • Writer's pictureMagdalena Gołębiewska

Visa just spend $5.3B to acquire Plaid! (Plaid had ar. $150M revenue last year hmmm)

Updated: Jan 16, 2020

Visa just spent $5.3 billion to acquire Plaid, the fintech company with an API that enables services for Venmo and other banking apps.

Plaid's software allows startups, like the mobile investing app Robinhood and the cryptocurrency exchanges Coinbase and Gemini, to securely connect to users' bank accounts.

According to Visa, one in four people with a US bank account have used Plaid's technology.

Plaid plans to remain an independent business unit, but will "lean" on the Visa brand, resources and international footprint.

"We were very impressed by the Visa team from the minute they approached us,"

Plaid CEO and co-founder Zach Perret wrote in a blog post.

"They share our vision for the future of financial services and have deep respect for the developer community we support."

For Visa, the deal opens new market and product opportunities. Visa's partners will likely benefit, too, and the company says it hopes to work more closely with fintechs through all stages of their development.

"We have strong relationships with both Visa and Plaid,"

said PayPal President and CEO Dan Schulman.

"The combination of Plaid's capabilities with the security and scale of Visa's global network will provide us with exciting opportunities to enhance our products."

Visa was an early investor in Plaid, which also received investments from Mastercard, Goldman Sachs, Citi and American Express. According to Visa, 75 percent of the world's "internet-enabled" consumers used a fintech application to move money in 2019. That's up from just 18 percent in 2015, and the percentage will undoubtedly grow as mobile banking and cryptocurrencies become more popular.

2 sentences about reasoning:

Visa’s primary reasons for buying Plaid are twofold. First, Plaid works with the vast majority of the largest #fintech apps in the U.S., including #Venmo, #Square #Cash, #Chime, #Acorns, #Robinhood, and #Coinbase. With the acquisition, Visa gets access to an important, ballooning base of customers that it can sell additional payment services to. Second, Visa has a global network that’s unparalleled in financial technology, with millions of customers across 200 countries. That will make it much easier for Visa to take Plaid global.  So, the benefeits are clear, the question is those justify the price. Visa, with its market value of $420 billion and $23 billion in revenue last year, isn’t buying Plaid for its revenue potential. Plaid’s 2019 revenue was around $150 million (est., original data shows rev between $100-200M), Visa is paying a sky-high price of 35 times sales, one of the highest price-sales multiples in recent history for a private company. 


Source: Visa, Plaid, Forbes

Coverage: TechCrunch

Recent Posts

See All

New year, new deals. And I have to admit - it kicked off quite heavily! Big players, big number, big names! #Tencent, #Visa, #Google, #PayU, #Apple, #MC... - well, check below by yourself. Normally I

bottom of page